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Getting consumer insights as a result of research by business anthropology
Business anthropology as a tool to research, know and predict behavior of consumers and buyers
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Lecture at the "International Congress on Politic, Economic and Social Studies", May, 2017

Business professionals in marketing are always interested in knowing their consumers and also understanding their behavior and decision making. Both depends on many factors; consumers’ needs, expectations, wishes among others, but also on their life-styles, habits etc. That can't a lot of times be revealed only with asking questions about it, but it needs different research techniques.

 


Business anthropology as a tool to research, know and predict behavior of consumers and buyers

Lecture at the  "INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS MANAGEMENT AND SOCIAL SCIENCES",  oktober 2017

Business decision makers are aware of the necessity of researching, knowing and also predicting behavior of consumers and buyers. Behavior of consumers and buyers depends on many factors; among them are also their characteristics, habits, attitudes, life-style, culture etc. which can all be summed up as the context of their behavior, as it will be shown in the paper. There will also be emphasized the complexity of the context;  including the importance of subconsciousness in decision making of consumers and buyers.


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