Research
* INSIGHT RESEARCH BY BUSINESS ANTHROPOLOGYResearch enables a client to get an insight into behavior and an understanding of both – existent and potential consumers, brand and company positioning in market, support at creating communication strategies, etc.
* HOLISTIC CONSUMER EXPERIENCE RESEARCH (INCLUDING SATISFACTION)
This research enables client's brand (product, service) placement into consumer's life; overcoming potential deficiencies, filling niches. At the same time it increases satisfaction, brand loyalty and purchase decisions of a consumer.
* SPECIFIC CONSUMER BEHAVIOUR - CONSUMER/USER EXPERIENCE(CX/UX), PRODUCTS/SERVICES RESEARCH
This research enables the client to get an insight into understanding and knowing of his existing and also potential consumers/users, to enlarge product/service assortment for a particular group of consumers, to find and fill in market niches, to have support at creating a communication strategy and at advertising, etc.
- research of specific (groups of) consumers/users
Specialized research that enables the client to get to know, understand and by that optimally address a specific (selected) group of consumers/users; for instance: students, patients with diabetes, recreational sportsmen, young mothers, active pensioners etc.
- research of consumers/users of specific (groups of) products/services
Specialized research enables the client to get to know and understand consumers and users of selected products/services; for instance: mobile phone users, regular users of web banking, visitors of a gym, occasional visitors of fast food restaurants, regular tea drinkers, drivers of SUVs, visitors of cultural events, buyers of healthy food, etc.
* ANTHROPOLOGICAL RESEARCH OF ORGANIZATIONAL CULTURE IN A COMPANY/ORGANIZATION
- Insight research of organizational culture with anthropological methods
This research by anthropological methods enables the client to get to know and understand the organizational culture in a company, to improve relations and communication among the employed and consequently to improve productivity and business results.
- Research of company positioning
This research enables the client to get to know and understand company's positioning in the market, in the industry, among consumers. It also identifies market niches. The implementation of research results represents the basis of improvement and a strategy for positioning and image of the company in industry and market. Consequently it aids to improve consumer loyalty and it increases competitive advantages.
* FOREIGN MARKET RESEARCH
Foreign market research by methods of business anthropology enables the client an insight into understanding and knowing of other cultures and societies. That enables the client to place his product/service into appropriate context and to address the foreign market consumers in an optimum way.
* ONLINE ANTHROPOLOGY RESEARCH (NETNOGRAPHY)
Online research by anthropological methods enables the client to get to know his existing and potential users, as well as their perception of products/services in detail. It enables him to attain the specific and hard to reach groups of users. The implementation of research results contributes to filling market niches and bridging the potentials, to improvement of products/services, brand development and, at the same time, to creating a communication and advertising strategy.